Matthias Hamacher.

What draws me to this work: systems where data actually works — clean models, reliable handoffs between systems, automation where it genuinely saves effort, and AI only when it earns its place.

That view has a concrete origin. I joined basecom in 2017 as an apprentice. A year earlier, in 2016, I had started Elternsprechtag Digital — a school project that went on to win a Jugend-Forscht award in 2018 and later, with basecom, grew into a real product. That experience still shapes how I think about software: build the smallest thing that solves a real problem, then keep sharpening it.

As Head of Development Data I'm responsible for the strategic and technological direction of the Data Unit at basecom — everything around product information, master data, and the systems that feed or consume them. My focus is building complex data architectures that run efficiently today and stay viable tomorrow.

At the core we work with Pimcore and Akeneo as PIM platforms, embedded in the surrounding landscape of ERP, commerce, and DAM systems. Around them: clean integrations, automation along the data flow, and AI where it provides real leverage — not as the headline, but as a tool in the data process.